This logo was created as a new corporate image for Angus Australia. A surprising amount of development work went into creating the bull silhouette so that it showed all of the attributes of a prize winning Angus bull. Numerous alternative designs were explored in the development of the logo - some having even more appeal than the one chosen by the selection committee in my view. I was delighted to be driving on a country road in NSW a few years ago and saw this on a sign attached to a farm gate.
